Google and the Kingdom of Tonga
The Wall Street Journal recently wrote about Google’s attempt to register the word GLASS (in a stylized manner) as a trademark for its “Google Glass” product. The article, which inaccurately reports that Google has “successfully trademarked the term ‘Google Glass'” (whatever that means … the GOOGLE GLASS application has been opposed by multiple parties), notes some of the hurdles Google faces in having the GLASS application approved by the U.S. Patent & Trademark Office (USPTO). But I’m not interested in that. This is one case where – at least for me anyway – a procedural matter is more interesting than the substantive issues. Continue reading