Dot Horsing Around
One of the most surprising (and amusing) developments with the expansion of new generic Top Level Domains (“new gTLDs”) has been the emergence of “.horse” as the online space to spoof big brands.
Here are several examples:
- Walmart.horse (no longer active – more on that below)
Tim Lince, a journalist for World Trademark Review, spotted a new one:
DonaldTrump.horse consists solely of an image with the head of a wild-haired Donald Trump superimposed onto the body of a shirtless, horseback riding Vladimir Putin:
— the caption reads “Giddy-up Trump!”